What a room full of internal communicators had to say about the latest and greatest industry trends
We closed Aspic’s 20th anniversary event with a series of roundtable discussions around four important trends that we believe will have an important impact on the future of internal communication.
In a whistle-stop tour of each topic – each of which was inspired by Sequel Group’s 2017 trends book – groups had five minutes to talk about what it meant to them, guided by expert facilitators.
Here’s what those facilitators had to say afterwards…
We’re all at different stages with our digital platforms, but whether we’re chugging along with an old intranet or launching an ESN (enterprise social network), internal communication brings the human spirit that makes these channels work.
Neuroscience, behaviour and making an ‘impact’ in the workplace
“How do the top communicators convince, motivate and influence their people? When it comes to leaders, they need to make a personal impact when they communicate so that employees have an emotional ‘buy in’ to the company message. To do that, they need to have the three Cs: competency, confidence and credibility.”
Martin Brooks, The Impacttologist
Intranets, ESNs and other channels for the digital workplace
“We’re all at different stages with our digital platforms, but whether we’re chugging along with an old intranet or launching an ESN (enterprise social network), internal communication brings the human spirit that makes these channels work. It’s about bringing people together in digital groups to share creativity and content, which will create communities that stick in the physical workplace too.”
Marc Wright, simplycommunicate
Storytelling: using the power of people to maximise your message
“Using stories to spread your message will increase its chances of connecting and resonating with your people. So what would we say are our top 10 tips for effective storytelling? Make it real, timely, emotional, memorable, personalised, visual, powerful, simple, consistent and relevant.”
Rachel Miller, All Things IC
Measurement: providing the effectiveness of great communication
“We worry about having the right time and tools for effective measurement, but we’re getting ahead of ourselves. First we need to decide what success looks like. After all, if we don’t know where we’re going, how will we know when we’ve arrived?”
Paul Jones, Sequel Group