Watch our highlights video of the 20 year aspic event

On 9 February, Aspic members and friends – old and new – came together for a special anniversary event to honour the changes and challenges we’ve experienced in internal communication ever since we first gathered in a Slough hotel way back in 1997.

Held on the 24th floor of the Shard in London, the event brought internal communicators together to hear from top industry experts, including communication professionals from Harrods, Vodafone and the Barking, Havering and Redbridge NHS Trust.

The first four stories in this issue are dedicated to their talks and the questions they raised about the state and future of our profession. Can we relate to the internal communicator of 1997? Do we need to be ready for millennials to wreak havoc on tried and tested communication strategy? Or is it us who needs to rock the boat?

In ‘Talking with the experts’, we also share insight from a series of roundtables where attendees discussed the latest and greatest trends, as discussed in Sequel’s 2017 trends book. (Don’t forget you can request your copy here.)

Thanks to everyone who took part in this landmark event – whether you presented, attended or joined the #aspic20 conversation on Twitter, it was great to bring so many voices together from across the industry.

See you at the 40th?



Nick Andrews, Business Development Director, Sequel