We have four thought-provoking articles this month including the state of social media, the importance of the voice of the internal communicator and the growing uses of video and virtual reality technology.

Social media continues to grow as an IC tool but is it being used to its full advantage? We look at the next generation of employees (named by the media as the Centennials) and how they will consume social media. How can companies adapt to this new dynamic?

One issue that internal comms professionals often face is: ‘why is it we are so often late to the party when it comes to decision making?’ As communication specialists, is it now time for our voices to be heard?

Our strategy expert and associate director Paul Jones also shares his latest thoughts, having attended the IABC World Conference in New Orleans. He reveals how new technologies of virtual reality and video will help tell our stories in the new world.

Jim O’Connor, Director of Communications and Commercial Banking at Lloyds Banking Group talks about his career in IC. He reveals the main challenges he has faced and provides expert advice to those starting their careers.

We hope you enjoy this issue and the rest of the summer- from all the team at Sequel!

Nick Andrews, Business Development Director, Sequel