Welcome to the last issue of AQ for 2016
It’s certainly been a year to remember, with the results of the Euro Referendum and American election causing shockwaves across the world and dumfounding pollsters and the political elite. What lessons can we learn from this? Read our article on the peril of communicators ignoring the ‘silent majority’ in their organisation.
Can we also learn from the Christmas TV campaigns that our major supermarkets now unveil each Christmas? Do these films contain approaches or content that internal communicators and video producers could adopt – we discuss with leading industry experts.
We also focus on the role of the intranet as part of your channel mix and, finally, ask a selection of comms pros for their wishes and predictions for 2017.
On that note, festive greetings from all of us at Sequel and here’s hoping for a wonderful 12 months ahead.
Nick Andrews, Business Development Director, Sequel
Keep the date of February 9 free – we’re celebrating 20 years of Aspic with a special event – watch this space!